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Mass market These days the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
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Popular designer handbag brand names include Gucci, Coach, DKNY, Chanel, Chritian Dior, Dolce & Gabbana, Kenneth Cole, Louis Vuitton, Fendi, Prada, and Armani.
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The most famous institute on the Indian subcontinent is National Institute of Fashion Technology (N.I.F.T.). NIFT has 8 centers across India and their New Delhi Center is regarded as the best fashion school on the Indian subcontinent. NIFT is planning to come up with at least 2 more centres in the North Indian city of Patna and in Kerala in South India. The School of Fashion Technology (SOFT) in Pune has a three year degree course in fashion apparel design. It has diploma courses as well. The Pearl Academy of Fashion has 5 centres in India and one in the UAE.
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